Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.
The role of digital marketing continues to gain traction in the wake of the retail rebirth following the pandemic situation of Covid-19.
As a result, retailers want to pay close attention to the benefits of using a variety of digital marketing tactics to differentiate themselves from competitors and improve their business and shopping experience.
Digital marketers have a primary role in managing retail marketing campaigns that promote a brand and its products. They play a significant role in increasing brand awareness, driving traffic, and acquiring leads and customers.
Retailers can improve customers’ knowledge and perception of their brand through digital marketing, which makes it essential for marketers to invest in brand awareness, brand reputation, and brand image.
Examples of digital marketing include social media marketing, search engine optimization, search engine marketing, email marketing, marketing automation, digital advertising, and content marketing.
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